:: YogiSutras News ::

Shankari (www.shankari.com), the company named after its mystical founder and inspired designer, unveils a new website featuring a collection of handmade, socially conscious and highly spiritual Balinese jewelry and sacred objects.

(PRWEB via PR Web Direct) October 18, 2005 — Shankari (www.shankari.com), the company named after its mystical founder and inspired designer, has unveiled a new website featuring a collection of handmade, socially conscious and highly spiritual Balinese jewelry and sacred objects. Gracing the site is a number of beautiful crystal and semi-precious stone jewelry options for both women and men, including rings, earrings, bracelets, necklaces and much more.

“We are truly excited to be introducing this line to the conscious business and consumer market. The new site showcases the amazing world and works of Shankari. We wanted to share the incredible story of Shankari, the conscious nature of her products and compassionate workplaces,” shares Daniel Hoffman, Shankari’s Director of Marketing.

Shankari’s Jewelry is often described as powerful “Tools of Light,” and is hand-made by Balinese craftsmen. It can take anywhere from 10 to 30 days to make one piece, depending upon its complexity. Additionally, Shankari creates most of her designs as limited editions, producing each style in very small quantities. The quality of the jewelry has already received attention from some of the Hollywood elite, being seen on the likes of Hilary Duff, Halle Berry and Rachel Hunter.

“My jewelry is completely hand-made by a team of more than 30 local artisans, who live and work on the grounds of my home. I personally oversee the design of every aspect of my collection. Our efforts are a collaboration. The day begins with group meditation and yoga, designed to foster a communal spiritual atmosphere. The jewelry that results is imbued with a tangible energy and harmony,” shares founder and head designer Shankari.

Shankari’s growth is out of a storybook. Just 12 years ago, feeling spiritually bankrupt, Shankari escaped one day to a coffee shop, desperate for a clear space to think. Borrowing a pen from a waiter, she began to redesign her life on a napkin. “I knew what I wanted to do. Having studied ritual magic, energy and healing, alchemy and light bodies and the teachings of the Siddha Masters, I wanted to create the most beautiful jewelry for powerful people. It would be handmade in a “sacred space” with precious stones. I wanted to design and produce beautiful healing Talismans of Power in service to the world. So, listening to my inner guides, I headed off to Bali, a single parent with four small children, knowing no one, with no money, no safety and no language. I had just lost everything I had worked so hard for. I was prepared to rebuild my life from the ground up.”

Today, Shankari lives in a beautiful palace by the sea on a sacred river on the West Coast of Bali where she married a prince. She divides her time between Bali and the Big Island of Hawaii, where she is building a “Mystery School.” In both places, she is planting renewal forests of teak trees to bring employment to local people and contribute to local industry and their economy in a “green” way.

To accommodate the growing market demand from yoga and conscious markets, Shankari will also soon be launching a new socially responsible clothing line, featuring t-shirts and yoga clothing with her personally designed Mandalas, hand-painted silk scarves, sarongs and kimonos and even shoes. “We anticipate continuing to offer new socially conscious products in order to meet the growing demand of a more conscious customer.” Beyond the website, the company is also considering select retail partners to showcase Shankari’s designs. “We want to take these sacred pieces to the world. As of now we are looking at everything from spas to high end yoga studios to specialty retailers,” shares Hoffman.

For more information, please contact Daniel Hoffman at 310.314.3660 or dhoffman@tphsonline.com