:: YogiSutras News ::

(ContentDesk) August 11, 2005 — A socially conscious online business is helping to raise awareness and raise money to help the fight against breast cancer. MatsMatsMats.com designed a Pink Yoga Mat with an affixed woven label that shows a pink ribbon (the breast cancer awareness symbol) and reads “Help Fight Breast Cancer.” This yoga mat is a unique variation of a popular mat and is currently being sold to yoga studios, clubs/gyms, wellness centers and schools across the nation.This yoga mat is not only a high quality mat in a cool color, but also raises awareness of the prevalence of the disease, and MatsMatsMats.com donates 10% of every purchase to The Breast Cancer Research Foundation (BCRF). BCRF was selected as the charity to receive the donations because it guarantees that a minimum of 85% of all funds raised go directly to research and treatment of breast cancer. While October is “Breast Cancer Awareness Month,” breast cancer is a year-round fight – therefore, MatsMatsMats.com continues to sell its “Help Fight Breast Cancer” Yoga Mat to raise awareness and money throughout the year.Yoga is increasingly being used as a form of Breast Cancer Therapy, and there are a growing number of instructors and yoga classes specifically dedicated to breast cancer survivors. Breast Cancer patients utilize yoga to improve their mind, body and spirit.